The ADA's Seal of Approval can be found on selected over-the-counter dental products that can help you to care for the health of your teeth and gums. Products include toothpastes, interdental brushes, mouthwash and chewing gum.
The ADA Seal of Approval can help make the decision-making process easier when choosing between dental products such as mouthwash and toothpaste.
How it works
Products bearing the Seal of Approval are reviewed by a team of expert dentists to ensure they work exactly as the manufacturer says they do.
These dentists also check that the product meets the relevant Australian standard, which are quality and safety criteria set by the government.
Products with the Seal of Approval are reviewed every three years.
Use of the Seal of Approval cannot be bought by a manufacturer. This means you can be certain that any product bearing the Seal of Approval deserves it. This can provide you with the peace of mind to know that any product bearing the Seal of Approval comes with a guarantee that it is safe, works well and delivers the kind of dental care you are looking for.